1. Wogula Watsopano Wokongola: Wopatsidwa Mphamvu, Wakhalidwe & Woyesera
Maonekedwe okongola akusintha kwambiri pomwe ogula amawona chisamaliro chamunthu payekha podziwonetsera okha komanso udindo pagulu. Osakhutitsidwanso ndi zonena zachiphamaso, ogula amakono amafunakukhulupirika, kuphatikizidwa ndi kuwonekera mozamakuchokera ku mtundu.
A. Identity-First Kukongola Kumatenga Pakati Gawo
Kukula kwa "kukonda kukongola" kwasintha zodzoladzola ndi skincare kukhala zida zamphamvu zodziwikiratu. Ogula a Gen Z tsopano amawunika mtundu kutengera kudzipereka kwawo pamitundu yosiyanasiyana komanso pazachikhalidwe. Atsogoleri amsika ngati Fenty Beauty amakhazikitsa miyezo yatsopano ndi awoMaziko a maziko a mithunzi 40, pomwe mitundu ya indie ngati Fluide ikutsutsana ndi jenda ndi mizere yodzikongoletsera ya unisex. Ku Asia, izi zimawonekera mosiyana - pulogalamu ya ku Japan ya Shiseido ya "Beauty Innovations for a Better World" imapanga zinthu zopangira anthu okalamba, pomwe Perfect Diary ya ku China imagwira ntchito limodzi ndi akatswiri aluso am'deralo kuti atengere zolemba zochepa zomwe zimakondwerera cholowa chachigawo.
B. Kusintha kwa Skinimalism
Kusuntha kwa mliri wa "no-makeup" kwasintha kukhala njira yotsogola ya kukongola kocheperako. Ogula akukumbatiramankhwala osiyanasiyanazomwe zimapereka zotsatira zabwino kwambiri zokhala ndi masitepe ochepa. Wokondedwa wa Ilia Beauty yemwe amakonda kwambiri Super Serum Skin Tint (yomwe ili ndi SPF 40 ndi zopindulitsa za skincare) idakula 300% mu 2023, kutsimikizira kuti ogula akufuna kuchita bwino popanda kunyengerera. Malo ochezera a pa Intaneti amalimbikitsa izi kudzera muzochita zama virus monga "kuyendetsa pakhungu" (kusinthana kwausiku kutulutsa, kuchira komanso kutulutsa madzi) komwe kudapeza mawonedwe opitilira 2 biliyoni a TikTok chaka chatha. Mitundu yoganiza zopita patsogolo ngati Paula's Choice tsopano ikuperekamakonda regimen omangazomwe zimathandizira machitidwe ovutawa.
2. Sayansi Imakumana ndi Nkhani: Kusintha kwa Kukhulupilika
Pamene ogula akuchulukirachulukira, opanga ayenera kubweza zonenaumboni wasayansi wosatsutsikapopanga ukadaulo wovuta kupeza.
A. Umboni Wachipatala Umakhala Patebulo
70% ya ogula skincare tsopano amayang'anitsitsa zolemba zamalonda kuti adziwe zambiri zachipatala. La Roche-Posay adakweza chophimbacho ndi UVMune 400 yoteteza dzuwa, yomwe imaphatikizapo zithunzi zazing'ono zomwe zikuwonetsa momwe fyuluta yawo yovomerezeka imapangira "chitetezo cha dzuwa" pama cell. Wawamba adasokoneza msika powulula zawozenizeni zenizenindi ndalama zopangira - kusuntha komwe kunachulukitsa kukhulupirira makasitomala ndi 42% malinga ndi kampani yawo ya makolo. Mgwirizano wa Dermatologist ukuyenda bwino, ndipo mitundu ngati CeraVe yokhala ndi akatswiri azachipatala mu 60% yazotsatsa.
B. Biotechnology Imatanthauziranso Mwachangu
Kuphatikizika kwa kukongola ndi sayansi yasayansi kukupanga zatsopano:
lPrecision Fermentation: Makampani ngati Biomica amagwiritsa ntchito fermentation ya tizilombo toyambitsa matenda kuti apange njira zina zokhazikika kusiyana ndi zochitika zachikhalidwe
lSayansi ya Microbiome: Gallinée's pre/probiotic formulations imayang'ana pakhungu, ndipo maphunziro azachipatala akuwonetsa kusintha kwa redness ndi 89%
lKafukufuku wa moyo wautali: OneSkin's proprietary peptide OS-01 yawonetsedwa m'maphunziro owunikiridwa ndi anzawo kuti achepetse zolembera zaka zakubadwa m'maselo akhungu.
3. Kukhazikika: Kuchokera ku "Zabwino Kukhala" mpaka Zosakambirana
Eco-consciousness yasintha kuchokera ku zosiyanitsa zamalonda kupita ku achiyembekezo chachikulu, kukakamiza ogulitsa kuti aganizirenso mbali iliyonse ya ntchito zawo.
A. Chuma Chozungulira Chokongola
Apainiya ngati Kao akukhazikitsa miyezo yatsopano ndi mzere wawo wa MyKirei, wokhala nawo80% pulasitiki yocheperapokudzera m'njira zatsopano zowonjezeretsanso. Ntchito ya Lush yonyamula maliseche yalepheretsa mabotolo apulasitiki opitilira 6 miliyoni kulowa m'malo otayirapo chaka chilichonse. Upcycling yadutsa mopitilira gimmicks - UpCircle Beauty tsopano magweroMatani 15,000 a malo ogwiritsidwanso ntchito khofichaka ndi chaka kuchokera ku London ma cafes awo scrubs ndi masks.
B. Zosintha Zogwirizana ndi Nyengo
Pokhala ndi nyengo yoipa kwambiri, zinthu ziyenera kuchitika m'malo osiyanasiyana:
lDesert-Proof Skincare: Peterson's Lab imagwiritsa ntchito botanical zaku Australia kupanga zonyezimira zomwe zimateteza kuchipululu cha Gobi
lMafomu Osamva Chinyezi: Mzere watsopano wa AmorePacific wa nyengo zotentha uli ndi ma polima opangidwa ndi bowa omwe amasintha ndi chinyezi
lZodzitetezera M'madzi Zoteteza Sunscreens: Mafomu otetezedwa a Stream2Sea tsopano akulamulira 35% ya msika waku Hawaii
4. Zamakono Kukonzanso Makampani
Kusintha kwa digito kukupangahyper-personalized, zokumana nazo zozamakuti mlatho Intaneti ndi offline kukongola.
A. AI Amakhala Waumwini
Chatbot ya Olly Nutrition imasanthula zizolowezi zazakudya kuti ipangire zowonjezera kukongola kwamunthu, pomwe Proven Skincare's algorithm process.50,000+ mfundo za datakupanga makonda okhazikika. Tekinoloje ya Sephora's Colour IQ, yomwe tsopano ili m'badwo wake wachitatu, imatha kufanana ndi mithunzi yoyambira98% yolondolakudzera pa makamera a smartphone.
B. Blockchain Builds Trust
Pulogalamu ya Aveda ya “Seed to Bottle” imalola makasitomala kuti azitha kuyang'ana chilichonse chomwe chili paulendo, kuyambira ku Ghana okolola batala wa shea kukasunga mashelefu. Mulingo wowonekerawu wawonjezera awokukhulupirika kwamakasitomala ndi 28%.
C. The Metaverse Kukongola Kauntala
Tekinoloje yoyeserera ya VR ya Meta, yomwe idalandiridwa kale ndi 45% ya ogulitsa kukongola kwakukulu, yachepetsa kubweza kwazinthu ndi 25%. Wothandizira wa "Beauty Genius" wa L'Oréal amayang'anira zokambirana zamakasitomala 5 miliyoni pamwezi.
Njira Patsogolo:
Wogula wokongola wa 2025 ndi aconscious experimenter- alinso ndi mwayi wofufuza kafukufuku wa peptide chifukwa akuyenera kutenga nawo gawo pakukhazikika kwa mtundu. Ma brand opambana adzafunika kudziwa bwinoatatu-dimensional zatsopano:
lKuzama Kwa Sayansi- Bweretsani zonena ndi kafukufuku wowunikiridwa ndi anzawo
lKupambana kwaukadaulo- Pangani zochitika za digito / zakuthupi zopanda msoko
lCholinga Chowona- Khazikitsani kukhazikika ndi kuphatikizidwa pamlingo uliwonse
Tsogolo liri la ma brand omwe angakhale asayansi, olemba nkhani ndi olimbikitsa - zonse mwakamodzi.
Nthawi yotumiza: May-08-2025