MMENE NDALAMA YOKONGOLERA ANGANGANIRE BWINO BWINO

COVID-19 yayika 2020 pamapu ngati chaka chambiri cham'badwo wathu. Pomwe kachilomboka kanayamba kugwira ntchito kumapeto kwa chaka cha 2019, zathanzi padziko lonse lapansi, zachuma, zandale komanso zandale za mliriwu zidawonekeratu mu Januware, ndikutsekeka, kusamvana komanso kusintha kwatsopano 'kusintha kukongola, ndi dziko, monga tikudziwira.

MMENE NDALAMA YOKONGOLERA ANGANGANIRE BWINO BWINO

Ndi dziko likutenga kaye kaye kwanthawi yayitali, misewu yayikulu komanso malo ogulitsira zonse zidauma. Pomwe malonda a e-commerce adakula, zochitika za M&A zidayima pang'onopang'ono, kuchira pomwe malingaliro adakula pang'onopang'ono pamodzi ndi nkhani zakuchira m'magawo omaliza. Makampani omwe adadalira mapulani akale azaka zisanu adang'amba mabuku a malamulo ndikutanthauziranso utsogoleri wawo, ndi njira zawo, kuti agwirizane ndi chuma chokhazikika komanso chosayembekezereka, pomwe cholowa chinatayika ndipo ma indies adaphonya chinyengo. Thanzi, ukhondo, digito ndi thanzi zidakhala nkhani zachipambano za mliri pomwe ogula adagona ndi zizolowezi zatsopano zomwe zidakhazikika, pomwe misika yayikulu kwambiri komanso misika yayikulu idafinya pakati pamakampani pomwe kuchira kwa GVC kooneka ngati K kudayamba.

Imfa ya a George Floyd idalimbikitsa kuukiridwa ndi kuukitsidwa kwa gulu la Black Lives Matter, kusintha kwina kofunikira komwe kudachitika pofika chaka cha 2020, zomwe zidapangitsa kuti makampani aziwoneka bwino komanso awonetsetse kuti nawonso asintha kwambiri dziko lokongolali. Zolinga zabwino ndi zonena zopanda pake sizikuvomerezedwanso ngati ndalama zosinthira zowona - kusintha kuti, osalakwitsa, sikophweka kwa makampani omwe ali ndi mbiri yodzaza ndi zoyera. Koma kusintha ndiko, pang'onopang'ono, kupitiriza kukula miyendo.

Ndiye, chotsatira? Ndi chiyani chomwe chingatsatire kugwedezeka kwakukulu kwapadziko lonse komwe chaka chino, kwenikweni, kwatigunda pamutu? Ngakhale 2020 idapatsa dziko mwayi woti akanikizire batani lokhazikitsiranso, kodi ife monga makampani tingaphunzire bwanji, kukonzanso zopereka zathu, ndikufotokozera m'mawu a Purezidenti wa US Elect Joe Biden, kumanganso bwino?

Choyamba, chuma chikamakula, ndikofunikira kuti ziphunzitso za 2020 zisataye. Makampani ayenera kuyankha kuti nyambo yam'mutu ya capitalism sichingapambane kufunikira kwenikweni komanso kwachangu kwakukula kwa bizinesi mwachilungamo, kowona komanso kokhazikika, kukula komwe sikuli pamtengo wa chilengedwe, komwe sikunyalanyaza anthu ochepa, komanso komwe kumalola mpikisano wachilungamo ndi wolemekezeka kwa onse. Tiyenera kuonetsetsa kuti BLM ndi gulu, osati kamphindi, njira zosiyanasiyana, kusankhidwa ndi kugwedezeka kwa utsogoleri sikuli ntchito ya PR lip service yomwe ikuchitika panthawi ya mikangano, komanso kuti CSR, kusintha kwa nyengo ndi kudzipereka kwakukulu kwa chuma chozungulira kupitiriza kupanga dziko lamalonda limene timagwira ntchito.
Ife monga makampani, ndi gulu, tapatsidwa chipolopolo cha golide mu mawonekedwe a 2020. Mwayi wa kusintha, kuchotsa msika wathu wodzaza kwambiri mwa anthu ndi mankhwala, ndikulandira ufulu waulemerero ndi ufulu woperekedwa kuti athetse zizolowezi zakale ndikukhazikitsa makhalidwe atsopano. Sipanakhalepo mwayi womveka bwino wotero wa kusintha kopita patsogolo. Kaya ndiko kugwedezeka kwazinthu zogulitsira zinthu kuti zikhale zokhazikika, njira yowongoleranso bizinesi yochotsa katundu wakufa ndikuyika ndalama kwa opambana a COVID-19 monga thanzi, thanzi ndi digito, kapena kudzipenda ndi kuchitapo kanthu pakuchitapo kanthu, kaya ndi yayikulu kapena yaying'ono kampaniyo, polimbikitsa makampani osiyanasiyana.

Monga tikudziwira, dziko lokongola silili kanthu ngati silingathe kupirira, ndipo nkhani yake yobwereranso mosakayikira idzakhala imodzi yowonera mu 2021. Chiyembekezo ndi chakuti, pambali pa chitsitsimutso chimenecho, makampani atsopano, amphamvu, ndi olemekezeka amapangidwa - chifukwa kukongola sikupita kulikonse, ndipo tili ndi omvera ogwidwa. Chifukwa chake, pali udindo kwa ogula athu kuti awunikire momwe bizinesi yokhazikika, yokhazikika komanso yowona ingagwirizane bwino ndi kupambana kwachuma.


Nthawi yotumiza: Apr-28-2021