MMENE NDALAMA YOKONGOLERA ANGANGANIRE BWINO BWINO

Ndi dziko likutenga kaye kaye kwanthawi yayitali, misewu yayikulu komanso malo ogulitsira zonse zidauma. Pomwe malonda a e-commerce adakula, zochitika za M&A zidayima pang'onopang'ono, kuchira pomwe malingaliro adakula pang'onopang'ono pamodzi ndi nkhani zakuchira m'magawo omaliza. Makampani omwe adadalira mapulani akale azaka zisanu adang'amba mabuku a malamulo ndikutanthauziranso utsogoleri wawo, ndi njira zawo, kuti agwirizane ndi chuma chokhazikika komanso chosayembekezereka, pomwe cholowa chinatayika ndipo ma indies adaphonya chinyengo. Thanzi, ukhondo, digito ndi thanzi zidakhala nkhani zachipambano za mliri pomwe ogula adagona ndi zizolowezi zatsopano zomwe zidakhazikika, pomwe misika yayikulu kwambiri komanso misika yayikulu idafinya pakati pamakampani pomwe kuchira kwa GVC kooneka ngati K kudayamba.

Imfa ya a George Floyd idalimbikitsa kuukiridwa ndi kuukitsidwa kwa gulu la Black Lives Matter, kusintha kwina kofunikira komwe kudachitika pofika chaka cha 2020, zomwe zidapangitsa kuti makampani aziwoneka bwino komanso awonetsetse kuti nawonso asintha kwambiri dziko lokongolali. Zolinga zabwino ndi zonena zopanda pake sizikuvomerezedwanso ngati ndalama zosinthira zowona - kusintha kuti, osalakwitsa, sikophweka kwa makampani omwe ali ndi mbiri yodzaza ndi zoyera. Koma kusintha ndiko, pang'onopang'ono, kupitiriza kukula miyendo.

Ndiye, chotsatira? Ndi chiyani chomwe chingatsatire kugwedezeka kwakukulu kwapadziko lonse komwe chaka chino, kwenikweni, kwatigunda pamutu? Ngakhale 2020 idapatsa dziko mwayi woti akanikizire batani lokhazikitsiranso, kodi ife monga makampani tingaphunzire bwanji, kukonzanso zopereka zathu, ndikufotokozera m'mawu a Purezidenti wa US Elect Joe Biden, kumanganso bwino?

Choyamba, pamene chuma chikukulirakulira, nkofunika kuti ziphunzitso za 2020 zisatayike. Makampani ayenera kuimbidwa mlandu kuti kukopeka ndi capitalism sikugonjetsa kufunikira kwenikweni komanso kofunikira kwa kukula kwa bizinesi koyenera, koona komanso kokhazikika, kukula komwe sikuwononga chilengedwe, komwe sikunyalanyaza anthu ochepa, komanso komwe kumalola mpikisano wolungama komanso wolemekezeka kwa onse. Tiyenera kuonetsetsa kuti BLM ndi gulu, osati kanthawi kochepa, njira zosiyanasiyana, maudindo ndi kusintha kwa utsogoleri si ntchito yongolankhula ndi anthu nthawi yamavuto, komanso kuti CSR, zochita pakusintha kwa nyengo ndi malonjezo okulirakulira ku chuma chozungulira zikupitilizabe kupanga dziko la bizinesi lomwe timagwira ntchito.
Ife monga makampani, ndi gulu, tapatsidwa chipolopolo cha golide mu mawonekedwe a 2020. Mwayi wa kusintha, kuchotsa msika wathu wodzaza kwambiri mwa anthu ndi mankhwala, ndikulandira ufulu waulemerero ndi ufulu woperekedwa kuti athetse zizolowezi zakale ndikukhazikitsa makhalidwe atsopano. Sipanakhalepo mwayi womveka bwino wotero wa kusintha kopita patsogolo. Kaya ndiko kugwedezeka kwazinthu zogulitsira zinthu kuti zikhale zokhazikika, njira yowongoleranso bizinesi yochotsa katundu wakufa ndikuyika ndalama kwa opambana a COVID-19 monga thanzi, thanzi ndi digito, kapena kudzipenda ndi kuchitapo kanthu pakuchitapo kanthu, kaya ndi yayikulu kapena yaying'ono kampaniyo, polimbikitsa makampani osiyanasiyana.

Monga tikudziwira, dziko lokongola silili kanthu ngati silingathe kupirira, ndipo nkhani yake yobwereranso mosakayikira idzakhala imodzi yowonera mu 2021. Chiyembekezo ndi chakuti, pambali pa chitsitsimutso chimenecho, makampani atsopano, amphamvu, ndi olemekezeka amapangidwa - chifukwa kukongola sikupita kulikonse, ndipo tili ndi omvera ogwidwa. Chifukwa chake, pali udindo kwa ogula athu kuti awunikire momwe bizinesi yokhazikika, yokhazikika komanso yowona ingagwirizane bwino ndi kupambana kwachuma.