Pazaka zingapo zapitazi, msika wa zodzikongoletsera wa APAC wawona kusintha kwakukulu. Osachepera chifukwa chodalira kwambiri malo ochezera a pa Intaneti komanso kuchuluka kwa anthu okonda kukongola, omwe akusuntha kuyimba zikafika pazomwe zachitika posachedwa.
Kafukufuku wochokera ku Mordor Intelligence akuwonetsa kuti malo amatenga gawo lalikulu pakugulitsa zodzikongoletsera za APAC, pomwe ogula akumatauni amawononga ndalama zochulukirapo katatu posamalira tsitsi ndi zinthu zosamalira khungu poyerekeza ndi akumidzi. Komabe, deta idawonetsanso kuti chikoka chokulirapo cha media kumadera akumidzi chakhudza kwambiri malonda, makamaka pantchito yosamalira tsitsi.
Pankhani ya skincare, kuchuluka kwa anthu okalamba komanso kuzindikira kwa ogula kukupitiliza kulimbikitsa kukula kwa zinthu zotsutsana ndi ukalamba. Pakadali pano, machitidwe atsopano monga 'skinimalism' ndi zodzoladzola zosakanizidwa zikupitilira kutchuka, pomwe ogula aku Asia akufunafuna zodzikongoletsera zowongolera. Pomwe pakusamalira tsitsi ndi kusamalira dzuwa, chilengedwe komanso kukwera kwa kutentha kukukulirakulira kugulitsa zinthu m'malo awa, ndipo kumapangitsa chidwi kwambiri pazosakaniza ndi zopanga.
Kutulutsa mitu yayikulu kwambiri, zatsopano, ndi zovuta pakusamalira khungu, kasamalidwe ka tsitsi, chisamaliro cha dzuwa, ndi kukongola kosatha, zodzoladzola ku Asia zikubwerera kuyambira 7-9 Novembara 2023 zipereka ndondomeko yokwanira kuti mitundu ifike patsogolo.
Tsogolo lokhazikika
M'zaka zingapo zapitazi, kuzindikira kwakukulu kwa ogula ndi mphamvu zogula ku Asia kwapanga kusintha kwakukulu kuzinthu zokhazikika ndi machitidwe. Malinga ndi kafukufuku wa Euromonitor International, 75% ya omwe adafunsidwa kukongola ndi malo osamalira anthu anali kukonzekera kupanga zinthu zokhala ndi zonena za vegan, zamasamba ndi zomera mu 2022.
Komabe, kufunikira kwa zodzoladzola zamakhalidwe abwino sikungopanga zinthu zatsopano ndi mautumiki, komanso momwe makampani amagwirira ntchito ndikulankhulana ndi makasitomala awo. Euromonitor yalimbikitsa kuti zodzikongoletsera ziziyang'ana pa maphunziro ogula komanso kuwonekera kuti azilankhulana bwino ndi makasitomala ndikulimbikitsa kukhulupirika kwa mtundu.
Maphunziro a skincare
Wamtengo wapatali $76.82 biliyoni mu 2021, msika wa APAC skincare ukuyembekezeka kuwona kukula kwakukulu pazaka zisanu zikubwerazi. Izi zili choncho chifukwa chakuchulukirachulukira kwa zovuta zosamalira khungu komanso kuzindikira kokongola pakati pa ogula aku Asia. Komabe, pali zovuta zina zomwe ziyenera kuthetsedwa kuti izi zitheke. Izi zikuphatikiza kutsatira malamulo aboma, kufunikira kwa ogula kuti asungidwe mokhazikika, komanso zinthu zabwino, zopanda nkhanza ndi zopanga.
Pulogalamu yamaphunziro achaka chino ku zodzoladzola ku Asia iwonetsa zina mwazomwe zikuchitika pamsika wa APAC skincare, ndi momwe ma brand akukumana ndi zovuta zamakampani. Yoyendetsedwa ndi Asia Cosme Lab ndipo ikuchitikira mu Marketing Trends and Regulations Theatre, gawo la Skintone Management lidzalowa mozama pakusintha kwa msika, komwe kuphatikizidwa kukuchulukirachulukira, komanso kulimbikitsa khungu ndi mawonekedwe abwino.
Zatsopano mu Suncare
Mu 2023, ndalama zomwe zidapezeka pamsika wachitetezo cha dzuwa wa APAC zidagunda $3.9 biliyoni, ndikuyerekeza kuti msika ukukula ndi 5.9% CAGR pazaka zisanu zikubwerazi. M'malo mwake, ndi zinthu zosiyanasiyana zachilengedwe komanso chikhalidwe cha anthu zomwe zikuyendetsa izi, derali tsopano ndi mtsogoleri wapadziko lonse lapansi.
Sarah Gibson, Woyang'anira Zochitika ku Asia zodzoladzola, anati: "Asia Pacific ndiye msika woyamba kukongola padziko lonse lapansi, ndipo chifukwa chake, maso adziko lapansi amayang'ana kwambiri derali komanso zatsopano zomwe zikupangidwa kumeneko. In-cosmetics Asia Education Program iwunikira msika womwe ukukula mwachangu, ndikuwunika zomwe zikuchitika, zovuta komanso zomwe zikuchitika.
"Kupyolera m'misonkhano yambiri yaukadaulo, zowonetsera zamalonda ndi zopangira, komanso magawo azamalonda, pulogalamu yophunzirira za zodzoladzola ku Asia iwonetsa zatsopano zotsogola zokhazikika komanso zamakhalidwe abwino masiku ano. Ndi kalembera wa alendo omwe akuwonetsa zisanachitike pakali pano, pakufunika kuti anthu amvetsetse bwino komanso maphunziro pamakampani - zomwe mu-cosmetics Asia ali pano kuti apereke. "
Nthawi yotumiza: Oct-25-2023